对内：帮助员工快速成长而实现其人生价值与梦想

对外：持续不断地为社会创造出环保、舒适、便捷的优质日用消费产品，超越竞争对手，打造出全球影响力的品牌企业

Internal：Help employees grow quickly and realize their life values and dreams.

External：Continuously make comfortable,convenient and high quality daily consumption products for society,get beyond the competitiors,create a great brand enterprise with global influence.

客户至上、拼搏、责任、感恩、共赢

Customer is supreme,We must be hard-working，responsible and grateful which aim at win-win.